MANDY MUSHLIN

SAMPLES OF WORK

VIDEO SCRIPTS

STORY SUPERVISION - First-person narratives edited to tell a complete brand story.

BRAND COPY

GE: Women in STEM

Most people only experience the top layer of IT--that immediate interaction with what they see and how it functions. But there’s so much more beyond the surface of technology; so much room for creativity and inspiration, so many hours spent making big and small decisions that will determine how the world experiences an idea. That’s the part I fell in love with.

My name is Beauty Mtshweni and I’m a Project Manager in Operations & Infrastructure for GE Transportation IT in South Africa.

Learning about the internal hardware and how all the components come together just blew my mind. I remember dismantling and rebuilding computers at home just to practice what I was learning.

I guess I can relate to that idea of unseen complexity. Sometimes, there’s an automatic assumption that because I’m a woman, I can’t do certain aspects of my job. Many people have no idea how hard I’ve worked to get here, how much training I’ve had and the sacrifices my family has made to support me. But I don’t let it get me down. I just hold my head high and let my work speak for itself. Despite what people may think, women can handle any STEM role and we need more women in these jobs to inspire the next generation.

I’m helping people in South Africa and Mozambique connect with the rest of the world for the first time. That makes me feel very satisfied. I want to be an example for my daughter and for girls all over the world. And GE is helping me do that through ongoing education with courses that expand my knowledge-- teaching me about strategy, financial management and even how to tap into my own emotional intelligence.

I love my job. I’m constantly challenged to find new answers, to look outside the box. Every day is fulfilling because I’m passionate about finding solutions for our customers.

I know that I’m shaping the future for me and for my daughter, and that I’m part of the ripple effect at GE bringing innovation to the rest of the world.

The Business of Beauty: Curriculum

 The business of beauty is about much more than styles, trends or even training.  Managing your career is also about things like client relationships, salon organization, coworker dynamics and many other aspects that don’t occur to most students fresh out of beauty school.  I’m here to help those students through my own experience with lessons I learned the hard way. In this segment, I’ll dispel some common myths about our industry and introduce students to tools that will help them prepare for their futures and grow their careers.  I’ll open their eyes to some of the challenges they’ll face and help them customize a plan to achieve their individual goals within the realities of the Beauty Industry.

Professionalism segment: Our ability as stylists to listen and relate to our clients is the single biggest determining factor in the trajectory of our careers.  Some of the most promising talent in our industry has met failure simply because of the wrong attitude.  Professionalism is so much more that consultation checklists and phone manners:  It’s about the energy you bring with you to work every day and your resolve to be present with your clients, coworkers and salon owners.  In this segment, students will learn how to shift into a successful mindset and that, for the stylist seeking a career that is personally meaningful and motivating, there is no substitute for a professional attitude.

Adecco Staffing: First Day

Welcome to your first day of work.New rooms, new faces...and that feeling in the pit of your stomach that you haven’t felt since third grade.

The job search was tough, but so are you.Of all the resumes, interviews and candidates, you were the chosen one. And you worked hard for today: You researched resources, pounded pavements, calculated commutes. You got a haircut for this.

New beginnings are scary, but great things never came from comfort zones. So take a breath, square your shoulders and grab some coffee.It won’t be easy, but it will be worth it. One day soon you’ll look around and realize that coming here was the right decision.

...We live for that moment. And we’ll help you get there smoothly. We know what it takes to be an expert; and that every expert was once a beginner. We know what happens when the right motivation meets the right position. That’s why we love what we do.

We’re making connections and opening doors to help business move forward and to make your work...work for you. We represent the faces behind products and services used all over the world. We represent opportunity. And every day, in ways big and small, our team is making an impact.

...Find where you fit.

Hellraiser Non-Alcoholic Beer: Spoken Word

I drink a beer that’s non-alcoholic. But isn’t that like a villain that’s not diabolic? A drama queen that’s not hyperbolic? A steroid that’s not anabolic?

A glimpse into my philosophy-I want a beer that doesn’t leave me cobwebby. To swing from a chandelier not sloppily. And drive by an officer modestly.

I still like moonlight sipping, quarter flipping, skinny-dipping fun. Bonfire lighting, feeling exciting next to a special someone. I like to raise a cheer with an ice cold beer and still wake up with the sun.

I’m Bobby Brown: It’s my prerogative. I’m Ron Burgundy…It’s provocative.

I’m a tailgater, curtain raiser, rainmaker, Maintainer working in a skyscraper. A stargazer, a trailblazer. I’m a Hellraiser.

EVALYN//ELIZABETH: Website Content

WANT TO CHANGE THE WORLD?  IT’S IN THE BAG.

We believe in a girl’s ability to lift herself and her community by the power of her dreams and the force of her will; that each of us has a capacity to achieve beyond the limits of politics and geography.  We also believe that conscious fashion consumers (like us) seek purchases that have a positive impact on the world around them.  Each Evalyn Elizabeth bag sold helps provide secondary education to a girl in Africa, improving the odds for victory over poverty, abuse, disease and oppression.  We invite you to join our fight for the rights and opportunities of girls everywhere—and to get yourself a pretty purse while you’re at it. One child, one teacher, one book and one pen can change the world.  Education is the only solution. -Malala Yousafzai

Our mission is to empower the over 30 million girls worldwide who currently lack access to a basic education by providing school funding with each bag we sell.  By using responsible manufacturing practices, quality materials and impeccable construction, our goal is for Evalyn-Elizabeth to be synonymous with superior fashion and socially conscious consumption. 

We’ve partnered with the Jane Adeny Memorial School for Girls in Kenya, where orphaned and impoverished girls are provided with a quality high school education.   Opportunities for secondary education in Kenya are rare, and almost unheard of for girls.  This school is truly shaping tomorrow’s visionaries, professionals and community leaders. Each of these girls will be given the chance to imagine possibilities that never existed in any previous generation of women before them.  And we’ll all get to be a part of that.  Doesn’t that feel good?

FOUNDER-Carrie Nord

I am a wife, mother, volunteer and optimist whose entire life journey has led her to this page.  Seeking to be both a force for change and an example to my own daughters, I set out with a mission to identify my passion and manifest my calling in this world.  Though answers came from many sources, including books, travel and the counsel of friends and advisors, I ultimately found the crossroads where my creativity aligned with my cause, and so began Evalyn//Elizabeth.

My hope is to reflect the spirit of the Ugogo—the South African grandmothers who hold up their communities with their prayers, matriarchs who consider every child their own.  I hope that we can help shape the leaders of tomorrow and carry some of their burden so that they can soar.  I’m so excited that we’re impacting the lives of real girls who are receiving education, inspiration and confidence on this very day because of the work we’re doing and the time you’re taking to visit our site. 

I’ve searched the world over, and this is the best way I know to express myself while empowering other women to do the same.  I hope you’re half as excited as I am about the idea (and the purses!) and that you’ll join me in supporting the next generation of women. It is a woman’s function to mother the world by holding the idea of its possible perfection within her heart. -Marianne Williamson

Thanks for sticking around. Please reach out for writing services, brainstorming sessions or just to say Hi.

314.303.9031 | mandy@hypegirlcreative.com